Citrix® Sponsorship Leverages Next Wave Connect to Team with Healthcare Customers to Address Industry Challenges with Health IT and Secure Mobility
Next Wave’s social media platform facilitates conversations between IT vendors and healthcare organizations.
SEATTLE—Oct. 16, 2014—Next Wave Connect (www.nextwaveconnect.com), provider of the first social collaboration platform created specifically for the healthcare industry, announced that Citrix® a leader in mobile workspaces, providing virtualization, mobility management, networking and cloud services to enable new ways to work better, has joined the social network as a Platinum sponsor. Citrix is creating both private and public Next Wave communities in order to interact with healthcare leaders, collaborate with customers, and broaden the health IT conversation across the care continuum.
Next Wave sponsors use engagement advertising to take traditional marketing to unprecedented levels, using social media to interact directly with their prospects and customers. The result is increased sales and better brand awareness in an environment that facilitates real-time interaction between vendors and their target markets.
“I’m so inspired by the incredible ways that our healthcare customers are investing in Information Technology teams to drive efficiency and advance care delivery,” said Lindsay Sanchez, Sr. Director, Vertical Solutions Marketing & Strategy at Citrix. “We’ve taken into account that doctors, nurses and staff are not IT people. Our solutions enable them to gain access to critical patient information, apps, data and services, on any device, wherever they are, so they can focus on the most important aspect of their jobs—patient care and experiences. Now we want to engage directly through a social community to get healthcare providers to help us define how we take that vision to a new level.”
Citrix is the trusted solution partner of 90% of the largest healthcare providers, all of the US News & World Report top hospitals, and the top health information technology vendors. Millions of caregivers and staff rely on healthcare IT solutions from Citrix to enable healthcare mobility and deliver seamless, secure, instant access to patient information as they roam across facilities, devices, and networks. For more information, visit www.citrix.com/healthcare.
Drex DeFord, CEO of Next Wave Connect, said “As a platinum sponsor of Next Wave, Citrix is gaining invaluable insights into what healthcare leaders need in order to advance healthcare delivery, and will use those insights to guide their vision.” DeFord was previously CIO at Seattle Children’s Hospital, where Citrix was an instrumental part of the team tasked with providing service to its clinicians using a virtual desktop infrastructure.
Next Wave sponsors have access to a Senior Social Strategist who helps create communities that reach target markets. Once established, vendors gain visibility into what their target markets are discussing in real-time. Communities can be used to foster and encourage collaborative dialogue; strengthen and enhance relationships with current clients; and even manage and moderate peer-to-peer selling, where current constituents sell to future clients.
Next Wave members have access to dedicated industry professionals who facilitate discussions and work together to solve healthcare’s toughest issues. Key insights from highly-renowned, accomplished healthcare professionals are provided via Next Wave’s ACEs and Community Managers—reputable industry professionals who assist members as they crowd-source solutions and best practices.
About Next Wave Connect
Next Wave Connect is the first healthcare industry-specific social collaboration solution connecting healthcare professionals and peers—of all types, from across healthcare organizations—giving them a place to work together to solve the industry’s most challenging problems. Next Wave Connect, a Seattle-based company, is owned by Next Wave Health of Houston, Texas, a strategic advisory and investment firm for the healthcare industry. For more information, visit www.nextwaveconnect.com.
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